Upgrade for the Audiobook Industry With the Anticipated Re-launch of V-burny

As the first audiobook marketplace in the World, the re-launch of v-burny will revolutionize the audiobook retail marketplace.

 After ten months of redevelopment work, the new V-Burny website is overflowing with new features that will enhance the visitors experience and provide a very user-friendly shopping experience. V-burny is an online marketplace where visitors can buy, sell, rent and lend audiobooks on CD or Cassette. Audiobooks in MP3 Download are also available.

 A unique feature of V-Burny is the Digital Private Copy function.  Any audiobook purchased on CD or Tape is automatically made available to listen to online and download in MP3 format onto a computer. This means that consumers can listen to their purchase online at anytime before the CD is delivered through their door by the post office.

 The largest book publishers in the world, including Random House and Simon & Schuster decided, in February 2008, to licence their audiobooks for DRM (Digital Right Management) free distribution. A DRM free supplier, such as the V-Burny.com marketplace, provides a similar user experience as record labels are now providing for music downloads.  Consumers are now able to download audiobooks from V-Burny and freely transfer these files between devices such as computers and MP3 Players.   V-Burny hopes that this will spark a renewed growth in the audiobook industry, which generated sales of $923 million in 2007, according to the Audio Publishers Association.   The publishing industry receives approximately 3% of their trade from audiobooks, so audiobooks are not a publishers core business; therefore they are more inclined to experiment with new digital models, such as DRM.

 Victor Semo, co-founder of V-Burny comments; “The Free Digital Private Copy service respects the legal rights of anyone buying an audio CD or Tape, to make a copy of it for their own private use.  We are proud to be the first online marketplace in the world to offer this service.  Imagine buying an out of print original 1980s tape of Isaac Asimov, The Complete Robot, and have the digital copy immediately available to download and transfer to your iPod!”

 With the re-launch of v-burny comes another new service available to consumers, called Player2Go.  With any rental or purchase of an audiobook, consumers will not only be able to download it instantly but can rent a MP4 Player that V-Burny will deliver to the desired address, already pre-loaded with the audiobook for the customer to play at their convenience.

 For further information about v-burny and for your chance to win a MP4 Player, please visit V-burny

About the Author

Freelance Marketing Consultant with a degree in Advertising and Marketing Communications and experience writing and implementing marketing stra

 For More information, Contact:

 Vicky Kenrick, PR Manager, on +44 (0) 7967 315346 or vkenrick@googlemail.com

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