Abebooks Customer Service
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Raving Fans: A Revolutionary Approach To Customer Service $5.94 “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” This, in a nutshell, is the advice given to a new Area Manager on his first day–in an extraordinary business book that will help everyone, in every kind o… |
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing $1.59 Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables markete… |
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The Service Profit Chain $7.84 Why are a select few service firms better at what they do — year in and year out — than their competitors? For most senior managers, the profusion of anecdotal “service excellence” books fails to address this key question. In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading c… |
